Have a project for us? | Digital Natives

IDEA
VALIDATION
PACKAGE

Find out if your idea has a business potential.
Get real, hands-on feedback from potential users
and make data-driven business decisions.

Why validate
your idea?

The idea validation process can give you reasonable
certainty as to whether your business will have a
sustainable, growing, paying audience in a matter of
weeks.

42% of business failures because of no market need*
“Startups fail when they are not solving a market problem. We were not solving a large enough problem that we could universally serve with a scalable solution.”
Treehouse Logic, in their post-mortem

* Source
An idea is only a hypothesis, NOT a fact
Idea owners often jump right into the process of creating. However, Until you prove or disprove it, an idea is only a guess. Do you want to build a product on guesses? We don’t think so.
WHAT DO YOU GAIN WITH VALIDATION?
You can avoid wasting months or years building a final product that nobody will pay for.
  • Market need validated
  • Target group validated
  • Persona defined
  • Customer needs and requirements collected
  • Feature needs and narrowed scope defined and validated
  • Online channels validated
  • Value proposition validated
  • Design concepts and needs identified
WORKING WITH DIGITAL NATIVES
“Throughout the project, Digital Natives pushed us for a solution that consumers will love. They helped us simplify the pricing structure, crafted the service and brought a lot of user insights. They built the application and the entire software solution. I believe without Digital Natives we’d have a much less mature product.”
Lajos Kovács, Head of Digital, RWE’s Innogy
WHAT IS IN THE PACKAGE?
Customer validation
Lean Canvas Workshop
Together with you, we define the hypothesis considering customer problems, needs, pains and solutions and create value propositions for testing purposes.
Persona Definition
We define personas for relevant target groups based on interviews
Research Plan Creation
We write the interview script, plan test scenarios and prepare the survey.
User research
We get out there and talk to your potential users to collect first-hand feedback. We use a mix of qualitative and quantitative research methods, select the ones that can provide the most insight. The most common methods we use:

Stakeholder Interviews - Every good UX process starts at stakeholder interviews. We bring UX and business goals together by understanding your and other stakeholders’ goals, concerns, and desired agenda through stakeholder interviews.
Deep Interviews - We analyze the needs of the target group on the market by conducting deep interviews with them. These inputs can help us design the UX and find the matching UI elements to the product.
Focus groups - With focus groups we gain insight into how customers think about various topics, products, services by stimulating a spirited, in-depth discussion among the participants.
Concept testing - During concept testing we work to understand your concept’s strengths, weaknesses, and areas of potential improvement.
Online surveys - We use online surveys in order to prove collected insights and hypothesis in a statistical manner. This way we unfold the nature of the market in a comprehensive way.
Research Data Analysis
We assess and analyze all available data and information to prove or reject our hypothesis and complete the business objective of the UX research project.
MARKET RESEARCH
Competition Analysis
We assess the capabilities and value propositions of incumbent competitors.
Communication channel analysis
We analyze the coverage and communication potentials of different online channels considering our primary target groups.
Keyword Research
We identify keywords with the biggest search volume and ensure a basis for further SEO improvements.
VALUE PROPOSITION TESTING
Value Proposition Testing Via Landing Pages
We design various target group specific landing pages tailored for different personas to test and validate the current value propositions. We drive traffic to the landing page, measure audience interest and analyze the results.
Analytics Implementation And Consultancy
We implementing Analytics solutions (heatmaps, clickmaps, funnels, Google Analytics) for the landing pages to analyze site visitors and segment the target market in order to prove or reject our hypothesis.
EVERY GREAT BUSNIESS
STARTS WITH AN IDEA
Turn your idea into reality.
SHOW ME HOW
LEARN MORE ABOUT THE PROCESS
Read the content we wrote about the topic
Product Validation In Action: How We Validated Freebees.io

Product validation can be overwhelming. In this guide, we share the strategy we used to validate our product, Freebees.io. Use it to validate your own idea.

Concept Testing: Validate Your Product Idea In 30 Days

Concept testing can save your product from failure. But how does it work? Read our step-by-step article to learn how to test your ideas.

Nine Tips to Finish Your Product Development Project on Time

Here are nine tried-and-true tips to reduce time-to-market while ensuring high-quality development.

Idea Validation Success Stories
Heartbit
Heartbit
HEALTHCARE
Heartbit
HEALTHCARE
How we validated a special target group for the unique wearable ECG tracker in one month.
READ MORE
4D ANATOMY
4D ANATOMY
HEALTHCARE
4D ANATOMY
HEALTHCARE
How we helped 4D Anatomy, the virtual dissection room validate business models.
READ MORE
FREEBEES
FREEBEES
SAAS
FREEBEES
SAAS
How we tested our product concept for Freebees.io in 6 weeks.
READ MORE
EVERY GREAT BUSNIESS
STARTS WITH AN IDEA
Turn your idea into reality.
SHOW ME HOW
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