Validating a unique product on the market for a specific target audience
Heartbit is a unique wearable health tracker, that brought a new functionality to the market. Through the validation, we needed to create messages that were crystal clear on the functionality, and also short, sweet and eye-catching. To achieve this, we used the interviews we conducted to mimic the language of the target group and mixed in the insights gathered from our market, competitor and keyword research.
Meeting a short deadline and strict budget
We had only a month to research the market and validate the product concept. To top that the budget was set, leaving no room to waste. To meet both criteria we distributed the tasks in a way that we could work on them simultaneously as much as possible. To save more time, we separated research, design, and validation to weekly sprints - helping us keep focus.
