by Daniella Varga | Oct 8, 2019 | case study, research
One of the biggest risks related to building a product is making the wrong thing. You may pour months (even years) into creating it, only to realize that you just can’t make it a success. Product validation (or idea validation as we call it) can help you find out if...
by Daniella Varga | Sep 25, 2019 | research
We’ve arrived at the third and last part of the idea validation series: concept testing. By now you know who your most potential users are, what their needs are, and how to reach them. You also know who your competitors are, what channels to promote on, and what...
by Daniella Varga | Aug 28, 2019 | research
In my previous article, I shared the customer validation process we use to map out user needs. Now let’s move on to the next step of the idea validation process: market research. During market research, your main focus will be to examine the competitive landscape and...
by Daniella Varga | Aug 7, 2019 | case study, research
Nostromo.io may have started out as an in-house project, but it’s grown into an all-in-one project management tool for teams and professionals. It’s tailored to support each team member throughout the product development cycle, making their lives easier, projects run...
by Daniella Varga | Jul 23, 2019 | research
In my previous article, I introduced the idea validation process that we use to test business and product ideas on the market. In this article, I will dive deeper into the first section: how to validate user needs with customer validation. Any time we think about...
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