IDEA
VALIDATION
PACKAGE

Together with you, we define the hypothesis considering customer problems, needs, pains and solutions and create value propositions for testing purposes.

We define personas for relevant target groups based on interviews

We write the interview script, plan test scenarios and prepare the survey.

We get out there and talk to your potential users to collect first-hand feedback. We use a mix of qualitative and quantitative research methods, select the ones that can provide the most insight. The most common methods we use:

Stakeholder Interviews - Every good UX process starts at stakeholder interviews. We bring UX and business goals together by understanding your and other stakeholders’ goals, concerns, and desired agenda through stakeholder interviews.
Deep Interviews - We analyze the needs of the target group on the market by conducting deep interviews with them. These inputs can help us design the UX and find the matching UI elements to the product.
Focus groups - With focus groups we gain insight into how customers think about various topics, products, services by stimulating a spirited, in-depth discussion among the participants.
Concept testing - During concept testing we work to understand your concept’s strengths, weaknesses, and areas of potential improvement.
Online surveys - We use online surveys in order to prove collected insights and hypothesis in a statistical manner. This way we unfold the nature of the market in a comprehensive way.

We assess and analyze all available data and information to prove or reject our hypothesis and complete the business objective of the UX research project.