A celebration of the luxury crossover Lexus NX

Lexus wanted to create an innovative application
to celebrate the launch of the new luxury crossover NX.
Working together with London based agency TMRW and in cooperation with
Antiloop in Barcelona and iMind Budapest we had a leading role
in defining the initial product scope during preparation phase.

The Challenge

During the project’s early discovery phase we were tasked with
forming a detailed catalogue of planned product features,
set priorities and project milestones.
We also compiled a product roadmap with given scopes of consecutive feature releases
and provided a rough scope estimation for the client’s budgeting processes.

What is NX-IFY by Lexus?

In order to engage their target audience during its ‘Striking Angles Lexus NX’ campaign Lexus launched a captivating smartphone application turning everything into eye-catching geometrical objects.

Link / Preview itunes.apple.com/us/app/nx-ify-by-lexus/id915770142?mt=8