Lexus wanted to create an innovative application
to celebrate the launch of the new luxury crossover NX.
Working together with London based agency TMRW and in cooperation with
Antiloop in Barcelona and iMind Budapest we had a leading role
in defining the initial product scope during preparation phase.
During the project’s early discovery phase we were tasked with
forming a detailed catalogue of planned product features,
set priorities and project milestones.
We also compiled a product roadmap with given scopes of consecutive feature releases
and provided a rough scope estimation for the client’s budgeting processes.